Press Release

Patronato De La Alhambra, American Express & World Monuments Fund Announce a Joint Sustainable Tourism Effort at the Alhambra in Granada, Spain

Patronato de la Alhambra, American Express, and World Monuments Fund (WMF) announced this afternoon, at the Palace of Charles V at the Alhambra, an institutional partnership for the conservation of the site through a new program called “The Hidden Alhambra.” “The Hidden Alhambra" is a sustainable tourism project supported by American Express and World Monuments Fund in the form of a donation of $200,000 through the American Express ® Partners in Preservation program, in collaboration with World Monuments Fund. The support will allow for a strategic reworking of the tourist route through the complex, reducing pressure on the most trafficked areas while also giving visitors the ability to see a number of places previously closed to the general public but of significant historical value. In addition, programs will be developed for mobile electronic devices to aid in the exploration and understanding of the complex, including virtual accessibility to fragile sections of the site closed to the public.

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